We had visitors today who travelled up the M6 from Stoke. No problems with the traffic except (you've guessed it) through Lancaster. It doesn't matter whether it is the people of the Morecambe peninsula who drive to the M6 or whether it is friends and relations travelling to Morecambe, the usual bottleneck is Lancaster.
In the same conversation we also spoke about the industry in Morecambe. They need to send their goods out of the area and some will be sent around the nation and possibly to other nations. For them the importance of a good link road will be national or international. For visitors across the nation the link road is of national importance.
Morecambe's economy is inextricably linked to its infrastructure. So why are those who are against the road so vociferous?