The government says it wants customers placed on the cheapest available tariff and if you are paying more then you will be switched automatically to your supplier's cheapest rate. Consumer groups warn that the plans could mean some of the cheapest tariffs on offer disappear. Well companies will want to make what they consider to be a fair profit so they tell us that the government plans will lead to less choice for consumers.
Well I don't want a huge choice. I
don't want to work out whether I am on the best tariff from the company
that provides my energy. I don't want to compare the charges from my
company and its rivals. For me four choices of tariff are three too
much. It's not like going to a supermarket and comparing the price of a
tin of beans with the rival supermarket and who does that? Supermarkets
entice us with adverts and loss leaders and before you know it we are
hooked. We go to the same supermarket(s) out of habit. Advertisers know
the importance of image when we are buying anything. There isn't a lot
you can do with the image of gas and electricity but if you can make
people feel cosy with an image of an energy tariff then you will make
If the choice of tariffs is reduced then that's not a bad thing. If we get value for money then that's a good thing.
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