Yesterday's party political broadcast by the Conservative Party reminds us of the 13 years of Labour government and how it felt to see businesses close and (other) people lose their jobs. Britain was down, but "we rolled up our sleeves" and we are making progress again. 1.8 million more people are in work after four years of coalition, and "providing for their families". The trouble is that many people will still relate to businesses closing. Many are still out of work. The unemployment rate was 7.8% at the last general election and 6.5% now. Sounds great but not if you are part of the 6.5%, and what about the manipulations of the figures like zero-hours contracts?
The broadcast has the audacity to suggest (sorry that should be tell us) that "our children can grow up without mountains of debt". When I grew up I went to university and I received a grant and no debt. Now almost half of our children go to university and end up with a mountain of debt.
Vote Conservative and hard-working families will be rewarded. David Cameron tells us that our "debts will be paid down" whatever that means. I won't say he has confused the deficit and debt (again), but we really have to get rid of the deficit before we can even think about debt. I would have thought that he should have learned his lesson.
It is quite clear where this broadcast is directed. It is for the 'hard workers'. It is for those in employment. It is for families that are still together. What about those who work hard but don't get paid for it? What about the unemployed? What about those from broken families? Well I suppose David has given up on their vote so why bother asking?
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