Tuesday, 27 July 2010

Well done M&S

Marks and Spencer has made the news by selling a 'Plus' range of school clothing for overweight children. Well done to their advertisers. They have recognised that obesity is rife and managed to obtain more advertising space than money can buy.

The debate has moved on to how we as a nation tackle obesity but Marks and Spencer has managed to get its name into this debate. I don't think children went to school without a uniform prior to this initiative. Billy Bunter cartoons may have made it look like pupils attended school with a uniform that didn't fit but the answer is not to label bigger sizes as 'plus' but simply to buy a size of uniform that does fit the child.

I am sure there is a simple answer but how did M&S manage to create a difference between a larger size and a plus size, or is it all just a marketing ploy?

Change the world

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